VODAFONE | RADIO MAGIC BOX 225
Vodafone launched its bundled handset, the Magic Box (handset plus a connection). The brand needed a packaging design and a campaign to highlight the FM radio feature of the handset.
I designed the packaging box to look like a transistor radio which not only highlighted the radio feature but also gave it a personality on the shelf. This packaging design was appreciated so much that it became the main idea in the TV spot.
