HINDUSTAN UNILEVER | PRODUCT PACKAGING (PROACTIVE)

This was proactive work for Hindustan Unilever's existing products to enhance consumer experience. These interactive packaging ideas were designed to help consumers understand the product better and make its usage more enjoyable.

INNOVATIVE PRODUCT PACKAGING

SMART LID

OBJECTIVE

To innovatively and, in an entertaining way, communicate to consumer the hair wash ritual. 3 times a week, for best results.

SOLUTION

A water sensitive smart lid that easily and instantly communicates. The lid changes color when the shampoo is dispensed. The color display on the smart lid changes back to the original color in a couple of days, in time to indicate re-application. Thereby, equipping the consumers with the information of the perfect hair wash ritual, Lather-rinse-repeat, 3 times a week for best results.

BENEFITS

Differentiate brand with a creative, innovative Smart Lid. Increase shelf appeal with innovative interaction. Reinforce brand identity. Delivers a personalized message to the consumers.

LID MASSAGER

OBJECTIVE

To enhance the product benefit through innovative application that delivers superior performance.

SOLUTION

Incorporate a roll-on massager to enhance the product value by structural design innovation. The cap will have a roll-on massager for better penetration of the product into the skin.

BENEFITS

Facilitates the application of the product. Superior performance of the product as now it’s applied through a gentle message. The acupressure massage rejuvenates the skin by increasing blood circulation, which contributes to a healthy glowing complexion. This packaging itself acts like a portable facial kit.

DAY & NIGHT TOOTHPASTE

OBJECTIVE

To propagate and communicate the concept of total dental care by brushing minimum twice - day and night.

SOLUTION

A two-way toothpaste tube that dispenses strong flavored toothpaste from the day side opening and germ protection toothpaste from the night side.

BENEFITS

Though everybody knows the benefits and necessity of brushing teeth twice, it is not always followed in reality. This concept acts like a gentle reminder and also adds fun to this daily mundane tasks by using two different types of toothpastes. Not only adults, but especially for kids this helps in forming healthy habits growing up.

DUAL PURPOSE SOAP CASE

OBJECTIVE

Provide and innovative and functional solution to prevent wastage of detergent bar, while simultaneously making scrubbing effortless.

SOLUTION

A perforated soap dish that is custom made to hold the product, with hard bristles at the bottom. The bristles will dispense the soap while scrubbing.

BENEFITS

Easy Usage. Strains detergent soap effectively, thus saving the product.