FROOTI | “say it sid” & Diwali Family Pack Offer CAMPAIGN

“say it sid” campaign

Sid meets girl in college and falls for her. But he's too shy to tell her. Friends egg him on to 'Say it Sid'. Finally, on convocation day in front of everybody, he asks her if she would share a Frooti with him.

tv: 30sec

outdoor

Diwali Family Pack Offer CAMPAIGN

Festival offer ad for Frooti's family pack was created using the iconic Frooti jingle - "Mango Frooti, Fresh and Juicy!". Diwali is the Festival of lights, joy and family time. To make customers' family time more enjoyable, we created an online contest where people sang the Frooti jingle and uploaded their videos to win exciting family holiday packages. It resulted in a considerable increase in sales during the contest.