VODAFONE | LIFELONG PREPAID
Usually mobile consumers had to pay a monthly fee to keep the mobile number active (validity), making it one of the biggest pain points in consumer experience. Vodafone introduced an offer in which consumers could buy affordable lifetime validity just once and thereafter pay only for the talk time.
To convey this idea effectively, we created a TV spot working with Vodafone ambassador Irrfan Khan, a prominent international star known for his simplistic, relatable style. His illustrious filmography includes movies like Life of Pi, Jurassic World, Inferno and The Amazing Spider-Man to name a few. Irrfan Khan has long been Vodafone’s partner due to his incredible ability to portray a common man. The masses associate with him for his raw and honest take on life.