FORD | Born To Roll

Born To Roll is a Ford initiative targeted at African American women. The goal was to celebrate the diversity and strength of

these phenomenal women who are living their dream, their purpose, their destiny. The TV Spots touched the hearts of

the community and went well beyond just selling cars.

We decided to invite real women from various professions like Entrepreneurs, Firefighters, Artists, STEM and

many others to share their stories with Ford. During casting, we came across really talented, dynamic and tenacious women and

it was really difficult to narrow down on just three women who personified Born To Roll spirit.

We collaborated with award-winning music producer Craig King and Grammy-nominated Maimouna Youssef, aka Mumu Fresh,

to create an original track for this campaign. We covered their stories on social media as well as on the Born To Roll website.

I was responsible for the conception and art direction for this campaign including designing the website iamborntoroll.com.

TV :30Sec Anthem