Apple | Mac mini

For the Mac mini launch - we initially received hero visual assets from the brand team. However, as I explored the layouts across various deliverables,
the control angle of the hardware didn’t work well in certain placements and it wasn’t looking dynamic or heroic enough. Overall, we felt the asset didn’t do justice to the product.
It wasn’t immediately clear what the product was without reading the accompanying text.

I shared these observations with the Design Lead and Creative Director, who encouraged me to propose a new hero asset for the Mac mini.
We explored several concepts. One of my concepts was selected and ultimately used as the new hero asset for the Mac mini launch.

I was also involved in replacing the hero assets (with displays) on the Mac mini overview pages.

The Mac mini assets we RECEIVED

TV: 30Sec Firefighter TV: 30Sec Artist  TV: 30Sec Doctor

Behind the scenes

Website + Social media

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One MusiC Fest - Collaboration

As a sponsor for One MusicFest, the Southeast’s #1 Progressive Urban Music Fest, a Ford branded lounge area is marketed on the One MusicFest app and on their social media accounts prior to the event. The lounge, Ford Sync Spot, is branded with several posters and custom photo-op backdrop. The 2018 Escape and 2018 Explorer were also on displays for patrons to view.